Industries Served: Financial Services | Life Sciences | Hospitality | CPG | Industrials | PE
Even though most online stores rely on Google search for their organic traffic today, few e-commerce marketers know and appreciate the importance of e-commerce SEO.
And even fewer spend enough time and effort on link building.
Getting high authority sites to link to your online store will make your domain more powerful. And a powerful domain will help you outrank your competitors in search engine result pages (SERPs).
I’ll be honest—link building takes time and effort, but the results are worth it.
No matter if you’re selling men’s apparel, design furniture, children’s books, or personalized gifts—chances are, your e-commerce site specializes in something.
And there’s a greater chance that many publishers are already writing articles about the best products in your industry.
Many e-commerce marketers focus too much on getting ToFu leads and converting them into new customers. While doing that, they fail to use the full potential of their existing customers.
In fact, repeat customers spend around 67% more than your new customers.
But without the right incentive, your customers will have little reason to return to your store.
With an attractive customer loyalty program, you can turn one-time purchases into repeat buyers and increase your revenue dramatically.
Knowing this well, Sunski has a unique customer loyalty program that rewards their customers for different actions they take.
How you’re asking for testimonials can have a huge impact on both the quantity and the quality of the reviews you collect.
Even if you convince your customers to leave a product review, most of the times they’re too generic and broad.
Casper finds a clever solution to this common problem.
Casper invites you to answer some specific questions rather than leaving it completely open-ended. This way, it becomes easier for their customers to fill the form.